CTI requires copywriting services to develop compelling, authentic, engaging content about C&IoS, its business community, the region’s infrastructure, emerging talent, academic expertise; content that will help CTI achieve its goals as set out above.

Copywriting services are required to enable the CTI team to develop and showcase C&IoS’ offering to businesses both nationally and internationally. Part of this tender will involve building content and messaging around the existing business environment within the region, as well as highlighting key economic strengths to help ‘sell’ C&IoS as a business destination to potential inward investors. This activity will enable CTI to develop compelling content and tell stories about the region, helping to create a stronger, attractive offer to businesses looking to start-up or expand into the region. The content will also help to dispel misconceptions of the region by unearthing surprising and interesting stories to engage with CTI’s audiences.

CTI will also need copywriting support to develop brand ambassador content and create interesting stories about the C&IoS business community. The copywriter will provide support in generating content for relevant marketing material (for example – brochures, leaflets, digital advertising copy, social media feeds) and will support with the development of any relevant press releases required by CTI.

It is expected that the successful tenderer will compile a content calendar on behalf of CTI, to include a separate content calendar for social media.