The CP&I team supports the implementation of Fáilte Ireland’s strategy by underpinning its workplans using quality research and analysis. The organisation has a variety of different consumer research needs and is putting in place a work that can provide consumer research, insights and data that are actionable and relevant to both Fáilte Ireland, it’s stakeholders and the trade to ensure the successful delivery of Fáilte Ireland’s strategy and to support the recovery of the tourism sector.