The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own, and third party information (either bought or publically available). This tender opportunity is broken down into 3 lots, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each lot.

This majority of the specification is for lot 1 which is the most important part of the tender as it is a consistent requirement for purchase data.

Lot 2 is for campaign evaluation.

Lot 3 is for targeted surveys.

Lot 2 and 3 specification can be found in the appendix of this document.

It is unknown how often lots 2 and 3 will be required (if at all) but having an already assigned agency will allow for more efficient turnaround for AHDB.

Contract length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial 2-year period.