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Market cooperation| 发包方名称 | TOURISM PROMOTIONS BOARD |
| 发包方国别(国家/地区) | 菲律宾 |
| 发包方座机 | |
| 发包方传真 | |
| 发包方邮箱 | |
| 发包方地址 | 4th Flr. Legaspi Towers 300, Roxas Blvd., Manila Metro Manila Philippines 1004 |
| 发包方网址 | |
| 发包方联系人姓名 | Janet Gonzales Villafranca |
| 发包方联系人座机 | 63-2-5259318 Ext.217 |
| 发包方联系人手机 | |
| 发包方联系人邮箱 | janet_villafranca@tpb.gov.ph |
| 项目名称 | Services of Marketing Agency to Provide a Tourism Promotions Board Marketing Coordinator for Singapore and Malaysia Markets. |
| 项目类型 | 其他 - 其他 |
| 项目预算￥ | |
| 项目投标截止时间 | 2021-05-19 |
| 项目开始时间 | |
| 项目结束时间 | |
| 服务商资质要求 | |
| 要求高匹配度成功案例个数 | |
| 项目交付地点 | |
| 是否准许转包或分包 | |
| 项目信息详述 |
The Marketing Agency through its Marketing Coordinator shall assist the TPB in the implementation of the marketing programs that is aligned with the ives and the scope of works and deliverables of the Project:
ives:
1. To assist TPB in implementing the Work Program of Singapore and Malaysia for 2021
2. To support TPB in facilitating marketing and promotional projects for the Singapore and Malaysia market
3. To provide assistance in coordinating with Singaporean and Malaysian MICE & leisure, travel trade and media counterparts
4. To support TPB in attracting tourists that are high-spending, long-staying, and looking for optimal experience
5. To positively highlight the Philippines as a travel destination for MICE and leisure
The Scope of Works and Deliverable is found in Annex A: Terms of Reference
The Marketing Agency must have the following qualifications:
A. A marketing company doing marketing functions including market intelligence and competitor analysis for the past 3 years
B. A marketing company holding an office in the country where the TPB Marketing Coordinator intends to bid for; existence of permanent sub-office in other prominent cities is an advantage. (Must be able to assign dedicated staff who can communicate in English and the major language of each country)
The Key Personnel must have the following qualifications:
1. Marketing Director - with extensive work experience (minimum of 3 years) in the travel and tourism industry particularly in destination management and marketing
2. Marketing Assistants - must have experience in marketing and/or tourism for at least two (2) years
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