SERVICES OF MARKETING COMMUNICATION AGENCY

1. The Tourism Promotions Board (TPB), through the 2021 Approved Corporate Operating Budget, intends to apply the sum of Twenty Million Pesos Only (Php20,000,000.00), inclusive of all applicable taxes, being the Approved Budget for the Contract (ABC) to payments under the contract for SERVICES OF MARKETING COMMUNICATIONS AGENCY. Bids received in excess of the ABC shall be automatically rejected at the opening of the financial proposal.

2. The TPB now calls for the submission of eligibility documents for the SERVICES OF MARKETING COMMUNICATIONS AGENCY. Eligibility documents of interested consultants must be duly received by the BAC Secretariat on or before April 30, 2021 10:00 A.M. send/email to bac_sec@tpb.gov.ph and soc_torres@tpb.gov.ph .The opening of the eligibility documents in on April 30, 2021, 2:00 P.M. via Zoom virtual platform. Applications for eligibility will be evaluated d on a non-discretionary “pass/fail” criterion.

Zoom Meeting ID: 893 4129 7696 Passcode: 319699

Instructions for submission of Eligibility Documents:

Bidders are instructed to submit in electronic bid submission, to ensure the security, integrity, and confidentiality of the bid submitted, the bidders must submit their bid in an archive format compression and password protection.

Eligibility Documents Folder (must be password-protected)

1st Sub-Folder “Legal Component Document”

2nd Sub-Folder “Technical Component Document”

The passwords for accessing the files will be disclosed by the Bidders only during the actual eligibility opening which may be done in person or face-to-face through videoconferencing, webcasting or similar technology.

Suggested Format for the subject in the email for submission of Eligibility Documents:

to Eligibility Documents_Services of a Marketing Communications Agency

The timestamp as reflected on the BAC Secretariats’ official email shall be the basis of the official time the /document is received.

Bidders are also instructed to submit the original copy of their bid proposal after the eligibility opening to the BAC Secretariat.

3. Interested bidders may obtain further information from the BAC Secretariat of the TPB through email address bac_sec@tpb.gov.ph and/or soc_torres@tpb.gov.ph

4. A complete set of Bidding Documents may be acquired by interested Bidders on April 20 to May 19, 2021 (9:30 A.M) send your request to bac_sec@tpb.gov.ph and/or soc_torres@tpb.gov.ph and upon payment of the applicable fee for the Bidding Documents, pursuant to the latest Guidelines issued by the GPPB, in the amount of TWENTY FIVE THOUSAND PESOS ONLY (Php 25,000.00).

It may also be downloaded free of charge from the website of the Philippine Government Electronic Procurement System (PhilGEPS) and the website of the TPB, provided that Bidders shall pay the applicable fee for the Bidding Document not later that the submission of their bids.

5. The BAC shall draw up the short list of consultants from those who have submitted of Interest, including the eligibility documents, and have been determined as eligible in accordance with the provision of Republic Act 9184 (RA 9184), otherwise known as the “Government Procurement Act”, and its Implementing Rules and Regulations (IRR). The short list shall consist of five (5) prospective bidders who will be end to submit bids.

The criteria and rating system for short listing are:

Evaluation Criteria Rating

I. Applicable Experience of the Bidder 70%

A. Years active in the field 30%

• Five (5) years and above (30%)

• Below five (5) years (25%)

B. Required minimum number of implemented projects / programs / campaigns of similar nature handled for the government and the private sector for the last five (5) years. 40%

• Agency has implemented more than thirty (30) projects / programs / campaigns (40%)

• Agency has implemented 16 to 29 projects / programs / campaigns (30%)

• Agency has implemented less than fifteen (15) projects / programs / campaigns (20%)

II. Qualification of personnel who may be assigned to the project 20%

Required minimum number of all personnel has five (5) years of experience in Advertising or Marketing, Digital Communications, Mass Communication, Journalism, or Media/Public Relations.

Personnel has five (5) or more years of experience (20%)

Personnel has three (3) to four (4) years of experience (15%)

Personnel has two (2) or less than 2 years of experience (5%)

III. Current Workload Relative to Capacity 10%

Number of active and ongoing project / programs / campaigns being handled of similar scope and nature

Fifteen (15) and below projects / accounts (10%)

More than fifteen (15) projects / accounts (5%)

TOTAL 100%

Factor Rating

I. Applicable Experience of the Bidder ____ * (.70) =

II. Qualification of personnel who may be assigned to the project

____ * (.20) =

III. Current Workload Relative to Capacity ____ * (.10) =

Passing Score 80%

Short listed bidders are required to present their plan of approach for the project

(maximum of 20 minutes)

6. Bidding will be conducted through open competitive bidding procedures using non-discretionary “pass/fail” criterion as specified in the IRR of RA 9184.

Bidding is restricted to Filipino citizen/sole proprietorships, cooperatives, and partnerships or organizations with at least sixty percent (60%) interest or outstanding capital stock belonging to citizens of the Philippines.

7. The TPB shall evaluate bid using the Quality-Cost d Evaluation/Selection (QCBE/QCBS) procedure. The Procuring Entity shall indicate the weights to be allocated for the Technical and Financial Proposals. The criteria and rating system for the evaluation on bids shall be provided in the Instructions to Bidders.

8. The contract shall be completed from the date of acceptance of the Notice to Proceed until the presentation of the terminal report and all deliverables to TPB.

Output/Milestone % of Payment

Submission of the TPB-approved marketing communications plan (to include online marketing plan and influencer campaign)

*Within seven (7) days upon receipt of NTP. 10%

Digital Media Management: First month submission of fourteen (14) contents/materials, accomplishment report and successful execution of one (1) social media promo 10%

Digital Media Management: Second month submission of fourteen (14) contents/materials and accomplishment report 5%

Digital Media Management: Third month submission of fourteen (14) contents/materials, accomplishment report and successful execution of one (1) social media promo 10%

Digital Media Management: Fourth month submission of fourteen (14) contents/materials and accomplishment report 5%

Digital Media Management: Fifth month submission of fourteen (14) contents/materials and accomplishment report 5%

Digital Media Management: Sixth month submission of fourteen (14) contents/materials, accomplishment report and successful execution of one (1) social media promo 10%

Influencer Campaign: Confirmation of engagement of the identified influencers 10%

Influencer Campaign: Successful implementation of the influencers trip including overall management of the itinerary and ground handling services 20%

Submission of the full Terminal Report including all deliverables as stated in the TOR 15%

Total 100%

9. The TPB reserves the right to reject any and all bids, declare a failure of bidding, or not award the contract at any time prior to contract award in accordance with Section 41 of RA 9184 and its IRR, without thereby incurring any liability to the affected bidder or bidders.