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Market cooperation| 发包方名称 | Waterways Ireland |
| 发包方国别(国家/地区) | 爱尔兰 |
| 发包方座机 | |
| 发包方传真 | +44 2866346257 |
| 发包方邮箱 | |
| 发包方地址 | 2 Sligo Road Co. Fermanagh Enniskillen Ireland |
| 发包方网址 | |
| 发包方联系人姓名 | Paul Mulligan |
| 发包方联系人座机 | |
| 发包方联系人手机 | +44 2866323004 |
| 发包方联系人邮箱 | paul.mulligan@waterwaysireland.org |
| 项目名称 | Promotional PR and Marketing Campaign for the Royal Canal Greenway |
| 项目类型 | 其他 - 其他 |
| 项目预算￥ | |
| 项目投标截止时间 | 2022-06-28 |
| 项目开始时间 | |
| 项目结束时间 | |
| 服务商资质要求 | |
| 要求高匹配度成功案例个数 | |
| 项目交付地点 | |
| 是否准许转包或分包 | |
| 项目信息详述 |
A steering group (the “Steering Group”) has been established to co-ordinate the development, activation and marketing of the Royal Canal Greenway comprising Waterways Ireland, Longford County Council, Westmeath County Council, Meath County Council and Kildare County Council.
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a work agreement for the delivery of additional promotional, marketing, PR and creative activity including but not limited to
• Concept, Delivery and Management of Marketing campaigns including social media campaigns.
• Definition of target audiences
• Development of collateral – photography, videography, copy etc.
• Creation of multi-media campaigns employing appropriate marketing mix e.g. advertising, print media, radio, online, PR, bloggers, influencers etc.
• Rationale, strategy and methods proposed to deliver ives and estimated reach.
• Definition of metrics to enable evaluation against ives
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